The Ladies European Tour (LET) is Europe’s leading women’s professional golf tour and formed as the WPGA in 1978. Over the last 37 years, the tour has developed into a truly international organisation and in 2016 will see, 315 world-class players from 42 different countries compete at tournaments hosted across five continents. The season tees off in February with the 2016 ISPS Handa New Zealand Women’s Open and is set for another thrilling climax with the Omega Dubai Ladies Masters in the UAE in December. With the Olympics on the horizon, the Tour has taken on special significance for players from a multitude of different countries who aim to qualify when golf returns to the programme in 2016 after a 112-year absence. In 2015, the Tour once again showcased each country it visited to a global audience, driving inbound tourism, with increased television coverage and live broadcasts. The Board of Directors are the guardians of the tour and along with the Players Council ensure the tour continues to grow and improve for players, fans and all associates. The tour is also proud to have bestowed Honorary Membership to Louise Crozier Solheim and Helena Alterby Nordström.
The innovative approach of the LET allows us to engage our audience in a fresh way. In all our activities at tournaments and through all communications we aim to captivate and excite.
The world-class golfers on the LET are inspiring, not just in their sporting talent, but also as individuals. As a tour, we are focused on inspiring fans and the next generation through golf and the LET itself.
The open armed, collaborative and approachable feel of the LET ensures that all are welcomed to become involved with the LET and join part of an inclusive community.
We understand the importance of engaging with our audience on an emotional level. Building lasting relationships through connecting with our fans of all ages at tournaments and through social channels.