Bushnell Outdoor Products, the worldwide leader in sports optics, announced its agreement today with the Ladies European Tour to be the Official Supplier of Laser Rangefinders to The 2013 European Solheim Cup at the Colorado Golf Club for the second occasion.
As an Official Supplier to The 2013 European Solheim Cup Team, Bushnell Outdoor Products will provide Bushnell Laser Rangefinders and in addition, Bushnell binoculars to The European Team, Caddies and Referees.
“The Ladies European Tour is thrilled to be working with Bushnell Outdoor Products again after our successful partnership in 2011 and thank them for their support of The 2013 European Solheim Cup Team,” said Mark Casey, European Solheim Cup Director.
Bushnell has a reputation for developing and marketing the highest quality and most reliable performance products and boasts leading market share in all of the sports optics categories with products consistently winning design and performance awards from prestigious organisations. Bushnell constantly explores emerging technologies to market sports optics that combine leading edge design with performance innovation. It is this dedication that has made Bushnell the most recognised and reputable sports optics brand in the world. Bushnell is the number one Laser Rangefinder in professional golf and used by more than 90% of PGA Tour professionals* and more than 78% of European Tour players and 66% of their caddies at the 2013 Open Championship.
Under the terms of the agreement, Bushnell Outdoor Products will be an exclusive Solheim Cup Licensee for Bushnell laser rangefinders and Bushnell binoculars in Europe.
Bushnell laser rangefinders www.bushnellgolf.eu
Bushnell recently introduced the Tour v3 laser rangefinder, designed to cater for the overwhelming number of Tour professionals and caddies who use Bushnell products. The Tour v3 Slope has been engineered with the new and unique JOLT technology providing the golfer with short vibrating bursts to reinforce that the laser has locked onto the flag, eliminating all doubt and assuring the golfer that he has the exact distance to the flag. The Tour v3 Slope also features Slope Technology that provides golfers compensated distances based on the degree of elevation. The Tour v3 is also available in a tournament legal, non-Slope version.
Pictured : Bushnell Tour v3
Bushnell binoculars www.bushnell.eu
As the demand for newer, better, brighter binoculars has grown, Bushnell has kept pace by continuously introducing new products into the market with a combination of innovative and patented features. Amongst its range is the world’s brightest pair of binoculars – comparison testing proves it.
Pictured: H2O 10×25
ABOUT THE SOLHEIM CUP
The Solheim Cup combines the tradition and prestige of the game of golf with passion for one’s country. This biennial, trans-Atlantic team match-play competition features the best European members from the Ladies European Tour (LET) and the best U.S.-born players from the Ladies Professional Golf Association (LPGA).
The Solheim Cup is named in honour of Karsten Solheim, the founder of Karsten Manufacturing Corporation, which makes PING golf equipment. In 1990, the Solheim family, in conjunction with the LPGA and the LET, developed the concept and became the title sponsor for The Solheim Cup, professional golf’s international match-play competition for women. Held every two years, the event has grown into the most prestigious international women’s professional golf team event. The Solheim Cup is the most highly coveted trophy in women’s professional golf team competition; some of the most memorable moments in the sport have happened during Solheim Cups, and berths on the European and U.S. teams are highly sought after by players from both organizations.
The 2013 Solheim Cup will take place Aug. 13-18 at Colorado Golf Club in Parker, Colo. The European Team enters the competition holding the Cup and will need 14 points to retain it, with the U.S. Team needing 14½ points to regain the coveted Waterford Crystal prize. The U.S. squad holds an 8-4 lead in the series, which began in 1990, and is undefeated (6-0) on U.S. soil. For more information about The Solheim Cup and updated standings for each team, log on to www.solheimcup.com and www.solheimcupeurope.com.
The victorious European Solheim Cup Team in 2011
ABOUT THE LADIES EUROPEAN TOUR LTD (LET)
The Ladies European Tour (LET) is Europe’s leading women’s professional golf tour and formed as the WPGA in 1978. Over the last 35 years, the tour has developed into a truly international organisation and in 2013 will operate 23 golf tournaments in 18 different countries worldwide. The LET professional players represent 40 countries and their game is broadcast in 240 million homes in 80 countries around the globe. Follow the LET online at ladieseuropeantour.com or on Twitter @LETGolf and FACEBOOK.
*Research data provided by Darrell Survey Co, 2013, the golf industry’s official equipment tracking authority.
**Research data provided by Sports Marketing Surveys Inc., 2013 at the 2013 Open Championship among professionals players and caddies using a rangefinder.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Cébé®, Uncle Mike’s Law Enforcement®, Primos®, Hoppe’s®, Butler Creek®, Kolpin®, Uncle Mike’s®, Millett®, Simmons® and Final Approach® brand names.