Callaway has become the official golf ball supplier to the Ladies European Tour in a partnership that sees the new three-piece HX Diablo Tour golf balls used for all pre tournament practice sessions. In addition, Callaway will be sponsoring 20 players who will be putting the product in competitive play.
Alexandra Armas, Executive Director of the Ladies European Tour, commented: “The Ladies European Tour is delighted to be teaming up with Callaway, a company internationally renowned for superior quality products. Callaway provides equipment to the best tour professionals on the world’s biggest stages, of course not forgetting Annika Sorenstam, a European vice-captain at this year’s Solheim Cup.”
The new HX Diablo Tour provides an optimum combination of distance, feel and control in a three-piece performance golf ball. Featuring a Power Reaction Core with a softer centre that gets firmer towards the outer edge, it creates lower spin with the driver and more spin around the green for better control.
An advanced DuPont HPF inner cover increases ball speeds, promoting the maximum distance on all shots, whereas a soft ionomer outer cover produces an incredibly soft feel off the clubface, with increased spin on short-iron shots.
Callaway’s proprietary HEX Aerodynamics used on the outer cover reduces drag and promotes a more penetrating trajectory, preferred by golfers on Tour, for stability in all conditions, particularly wind.
Neil Howie, President of Callaway Europe, Middle East and Africa, said: “Ladies golf is hugely important to us and this new long-term association with the Ladies European Tour underlines our commitment to support not only the Tour and its players, but ladies golf in general.
“This alliance establishes a firm partnership between Callaway and the Ladies European Tour and creates ongoing opportunities for collaboration.”
For further information about Callaway’s complete range of women’s 2011 products, including the new Diablo Octane Black Drivers, RAZR Hawk Drivers and RAZR X Irons, log onto www.callawaygolf.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com
About the Ladies European Tour
The Ladies European Tour (LET) is Europe’s leading women’s professional golf tour and formed as the WPGA in 1978. Over the last 33 years, the tour has developed into a truly international organisation. In 2010, the LET will operate 28 golf tournaments in 19 different countries worldwide. The LET professional players represent 34 countries and their game is broadcast in 240 million homes in 80 countries around the globe. Follow the LET online at ladieseuropeantour.com or on Twitter @LETgolf.