Henderson Rookies Caroline Hedwall, Stacey Keating and Jaclyn Sweeney

Henderson Global Investors today announced the launch of the first official Ladies European Tour Fantasy Golf game. Found at http://www.letfantasygolf.com/, the free to enter online game has a top prize of €25,000 to be won each tournament week, and other great golfing prizes on offer at each event.

The mechanic is simple; entrants should select the six golfers at each LET tournament who they think will finish in the top six, in any order. If all top six finishers are correctly identified, the jackpot will be won. This is the first time that a fantasy style game has been developed around the LET, and the game play mechanic is unique to the competition.

Henderson has a long standing association with the LET, having sponsored the Official LET Money List and three annual Henderson Rookies on the Tour for the last six years. Development of the fantasy golf game further reinforces the asset manager’s bond with the Tour.

Richard Wilson, Marketing Director at Henderson Global Investors said “Henderson’s partnership with the LET has gone from strength to strength since we became involved in 2006. We are excited about the launch of our official LET Fantasy Golf game, which we hope will engage golf fans across the globe with the Tour. The game is free to enter, simple to understand, and the sizeable tournament prize of €25,000 is an attractive proposition.”

As well as the LET Fantasy Golf game, http://www.letfantasygolf.com/ hosts tournament tips, instructional videos and player blogs from the 2011 Henderson Rookies.

Commenting on the launch of the new game Alexandra Armas, Executive Director of the Ladies European Tour said “I have been impressed with Henderson’s innovation in coming to us with the proposal for this new game. The men’s European Tour fantasy golf game has been established for some time now, and having a game of our own is a great new development. We hope that it will prove a popular addition to the 2011 Ladies European Tour offering to fans.”  

The first live scoring tournament will be the Evian Masters, 21 – 24 July 2011, and players of the new game are encouraged to enter a team by 15 July to be entered into the early registration draw to win a top of the range golf bag.

Please visit http://www.letfantasygolf.com to enter and to find out more about the competition.

About the Game:

Once registered on http://www.letfantasygolf.com/, entrants simply need to select the six players who they think will finish in the top six positions in the upcoming tournament. Any player correctly matching the top six players from the tournament will win the €25,000 top prize*. Also on offer at each event are some great golf prizes for the 1st, 2nd and 3rd placed players in each weekly tournament. The Fantasy Game will also be running a ‘September Special’ game, which will reward the entrants with the lowest aggregate points from the tournaments commencing in the month of September. A fantastic trip of a lifetime to Dubai is on offer for the winner of this game.

*T&C’s apply – see website for full details.

About Henderson Global Investors:

Established in 1934, Henderson Global Investors is a leading independent global asset management firm. The company provides its institutional, retail and high net-worth clients with access to skilled investment professionals representing a broad range of asset classes, including equities, fixed income, property and private capital.  Headquartered in London, Henderson is one of Europe’s largest investment managers, with £60.3 billion assets under management (as at 31 March 2011) and employs around 930 people world-wide. For further information on Henderson Global Investors, please go to http://www.henderson.com/.

About the Ladies European Tour:

The Ladies European Tour (LET) is Europe’s leading women’s professional golf tour and formed as the WPGA in 1978, before taking its current title in 2000. Over the last 32 years, the tour has developed into a truly international organisation. In 2011, the schedule features 26 tournaments in 21 different countries, with 313 members who represent 35 different nations throughout the world.

About the 2011 Henderson Rookies:

In May, the three 2011 Henderson Rookies were announced as Caroline Hedwall (SWE), Jaclyn Sweeney (USA) and Stacey Keating (AUS). The girls each will wear Henderson branded clothing and caps when they compete throughout the 2011 season in more than twenty countries.