An official sponsor of the Trophée Hassan II for the last two years, Lacoste has extended its relationship with the tournament this year and for the first time, has also become an official sponsor of the Lalla Meryem Cup.

This new sponsorship of the Lalla Meryem Cup fits perfectly with the sporting logic of Lacoste, a brand which, from the start, had its roots in women’s golf.

The 17th edition of the Lalla Meryem Cup is taking place at Golf du Soleil in Agadir from 31 March to 3 April.

The simultaneous nature of these two events means that the Trophée Hassan II and the Lalla Meryem Cup are marking a global first because only in Morocco are two major events on the men’s PGA European Tour and the Ladies European Tour taking place during the same week and in the same town.

On the Pro Am day at the Lalla Meryem Cup, on Wednesday 30 March, Lacoste organised a golf clinic on the practice range at Golf du Soleil hosted by Thomas Levet accompanied by Anne-Lise Caudal and Tania Elosegui.

This exhibition allowed children from the local academies from Golf d’Agadir to benefit from the display and also to participate through a question and answer session.