LACOSTE will continue as the Official Clothing Supplier of the Ladies European Tour in a new agreement running from 2016-2017.
The French brand, known for its quality and elegance, will dress the Ladies European Tour and LET Access Series staff for the next two years, continuing a successful sponsorship which began in 2009.
“We are delighted that LACOSTE will continue as the Ladies European Tour’s Official Clothing Supplier,” said LET CEO Ivan Khodabakhsh. “We are proud to wear the LACOSTE Crocodile, which is renowned worldwide for its sporting authenticity. Given LACOSTE’s strong golf heritage and global presence, having them as a sponsor enhances our brand.”
“With a unique heritage in the sporting world based on both its origins and its founder, the famous tennis champion René Lacoste, nicknamed “the Crocodile”, whose wife Simone Thion de la Chaume and daughter Catherine Lacoste were both famous golf champions, Lacoste leads today an active sponsorship policy including the partnership with LET,” said Sandrine Conseiller, LACOSTE EVP Marketing and Branding Director.
Lacoste’s values of joie de vivre, elegance and authenticity are brought by ambassadors such as players like Cristie Kerr, Azahara Muñoz, Gwladys Nocera, Charley Hull, Alexander Levy, Benjamin Hebert, Raphaël Jacquelin, Lorena Ochoa, Patricia Meunier-Lebouc, Jose-Maria Olazabal and Jean Van De Velde.
With its presence in many tournaments, the brand continues its story in major tennis and golf events throughout the world year-round including The Evian Championship, LACOSTE Ladies Open de France and Lalla Meryem Cup on the Ladies European Tour.
For Lacoste, Life is a Beautiful Sport!
Since the very first polo was created in 1933, Lacoste relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.
With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world.
As an international group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2014, the brand garnered a turnover of 1.9 billion euros.
For more information: www.lacoste.com
ABOUT THE LADIES EUROPEAN TOUR:
The Ladies European Tour (LET) formed as the WPGA in the United Kingdom in 1978 and over the last 37 years has developed into a truly global tour with 312 world-class players from 43 different countries who inspire fans at golf tournaments on five continents. At each event, it’s not just about the swing – it’s about a day that goes with a swing. A big day out with fun entertainment and a festival atmosphere set in beautiful scenery. We aim to captivate and excite, but we don’t just appear and leave – we aim to create a legacy. We are ‘more than just a Golf Tour.” More information: www.ladieseuropeantour.com.