The Ladies European Tour (LET) is proud to announce a two-year partnership with Srixon Sports Europe as its Official Golf Ball Supplier through 2017.
The partnership not only ensures that Europe’s top women golfers will be able to hone their skills using fantastic quality product at LET tournaments, but the marketing activities will engage with fans and aim to grow the women’s game.
Following the announcement of the partnership between the two parties, Ben Davis, Srixon Brand Marketing Manager said, “We are committed to supporting golf at all levels of the game, so we are delighted to be taking our relationship with the Ladies European Tour to the next level.
“We are looking forward becoming the official range ball for the Ladies European Tour and being able to offer our high quality tour performance golf balls at each event to some of the best lady players in Europe plus activating our relationship via multiple touch points.”
LET CEO Ivan Khodabakhsh commented: “Srixon serves as the perfect partner for our organisation, which has a fresh and inspiring vision to become a developing force for women’s sport. We are proud to be able to showcase our brands together through this exciting partnership and we will be actively engaging with fans on and off the golf course.”
Srixon Sports Europe based in Alton UK has been distributing golf balls and golf equipment since 2001 and is a subsidiary of Dunlop Sports Company Limited. Dunlop Sports Company Limited is the number one golf club manufacturer in the world’s second largest golf market – Japan. She is also one of the world’s leading patent holders in golf ball technology
SRIXON is a registered trademark of Dunlop Sports Company Limited. Dunlop Sports Company Limited is a company of Sumitomo Rubber Industries Group.
About Ladies European Tour
The Ladies European Tour (LET) formed as the WPGA in the United Kingdom in 1978 and over the last 37 years has developed into a truly global organisation. With 312 world-class players from 43 different countries who inspire fans at golf tournaments on five continents, the Tour showcases each country it visits to a global audience, driving inbound tourism with increased television coverage and live broadcasts. At each event, it’s not just about the swing – it’s about a day that goes with a swing. A big day out with fun entertainment and a festival atmosphere set in beautiful scenery. We aim to captivate and excite, but we don’t just appear and leave – we aim to create a legacy. We are ‘more than just a Golf Tour.” With the Olympic Games on the horizon, the Tour has taken on special significance for players from a multitude of countries who aim to qualify when golf returns to the Programme this summer. For more information visit www.ladieseuropeantour.com, or find us on Facebook, YouTube or Twitter @LETGolf.