The Ladies European Tour (LET) has a long tradition and history with The Evian Championship, since its beginnings as the Evian Masters in 1994 through its development into a global Major in 2013. As the title sponsor of the LET in the early 2000s, Evian played a key role in progressing European women’s golf and since then, the Tour has partnered with governments, federations and commercial partners to grow the game around the world.
Mark Lichtenhein, Chairman of the LET said: “We know that the Ladies European Tour is an attractive product with an impressive international footprint which has helped to inspire and develop women’s golf, but the LET Board is now busy consolidating the schedule at home, with a focus on securing more quality tournaments for our players in Europe.”
He added: “We want to build strong, long-term partnerships with sponsors and promoters, working to their requirements and the specific needs of golf in individual countries. We are currently in discussions with the LPGA and other commercial partners and are following up on over 20 recent enquiries and proposals across Europe, from Lisbon to Moscow, to better understand the needs of local markets.”
The LET’s official developmental tour, the LET Access Series, will also come into greater focus as the Board works to achieve a much deeper integration between the two Tours and allow tournaments to grow into bigger events, as players progress through their careers.
Exploratory meetings around all these objectives are currently underway and the LET Board will communicate further over the coming weeks and months.
The 2017 Ladies European Tour schedule continues next week with the Andalucia Costa del Sol Open de España Femenino at Real Club de Golf in Guadalmina on September 21-24, followed by the Lacoste Ladies Open de France at Golf de Chantaco in Saint-Jean-de-Luz on October 5-8, after which, the Tour will travel to the Middle East, India, China and Japan for the rest of the season.