The Ladies European Tour (LET) is showcasing its new vision and values at the ISPS HANDA Ladies European Masters this week, the flagship tournament being played at its headquarters, Buckinghamshire Golf Club.
This is the beginning of a transformation and the ISPS HANDA Ladies European Masters is the event to showcase the values and ambitions of the tour. The logo has been refreshed to be more in line with the brand’s values which are: fresh, inspiring, approachable and connected.
Fundamental to the vision is a global tour, bound to local activity, from grassroots through to professional, allowing players to go all the way. It’s not just about the swing, but a day that goes with a swing: a big day out with fun activities, beautiful scenery and a festival atmosphere. The LET will be inspiring people all around the world to play golf.