Sophie Sandolo of Italy has joined Christine Wolf, Fabienne In-Albon, Rosie Davies and Camilla Lennarth as a Ladies European Tour (LET) Ambassador for the European Week of Sport #BeActive campaign.
As participation in sport and physical activity by European citizens is stagnating, and in some countries, even declining, the European Week of Sport was launched in 2015 by the European Commission to promote sport and physical activity across Europe. This was in response to the finding that 59% of Europeans never or seldom exercise or play sport. As the initiative proved to be so successful, it will take place again in 2016 from 10th-17th September.
The overarching campaign theme is #BeActive and the aim is to get Europeans moving. Many major sports organisations will be helping to profile the campaign including Golf Europe, which brings together the Ladies European Tour (LET), the European Tour, the R&A, the PGAs of Europe and the European Golf Association.
Sophie, who is a huge advocate of health and fitness, is delighted to support the initiative.
She said: “I am very excited to be part of the “Be Active” campaign as it is my philosophy, the way I grew up, doing sports all the time, being outside, moving and being curious about everything, especially new sports.”
More information about the European Week of Sport can be found at http://ec.europa.eu/sport/week.