Srixon Sports Europe bring with them the Number One 2 piece ball brand in the UK Market, the AD333 and a premium brand XXIO [zek-si-oh] the #1 golf hardware brand in Japan, which is the 2nd largest golf market in the world. At XXIO, their fundamental philosophy is to offer high-quality, intriguing products and services to sport lovers around the globe which is what the Women’s World Number One player and Srixon®, XXIO® staff player Inbee Park enjoys about the brand.
The players had the opportunity to test the AD333 for the first time at the ISPS Handa Ladies European Masters, which is the Tour’s flagship tournament at its global headquarters. In addition, key guests enjoyed the opportunity to test the AD333 during the Pro Am. The response to the AD333 was overwhelmingly positive, all players are looking forward to practising with them at LET Official Tournaments.
Srixon Sports Europe (based in Alton UK) has been distributing golf balls and golf equipment since 2001 and is a subsidiary of Dunlop Sports Company Limited.
Dunlop Sports Company Limited is the number one golf club manufacturer in the world’s second largest golf market – Japan. She is also one of the world’s leading patent holders in golf ball technology
SRIXON is a registered trademark of Dunlop Sports Company Limited. Dunlop Sports Company Limited is a company of Sumitomo Rubber Industries Group.
What the partnership means:
“The Ladies European Tour is a great partner for Srixon. We are proud to be associated with world class players, brilliant events and an organisation which has a fresh and inspiring vision to become a powerful and developing force for women’s sport.”
– Leslie Hepsworth, UK & Ireland President for Srixon Sports Europe