Dubai Aluminium (DUBAL) has confirmed its continued sponsorship of the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters for the next three years, taking the company’s long-term association with the two premier events in the region to a new high.

Effective 2014, the new agreement with ‘golf in DUBAi,’ the promoter and organiser of the events, reinforces DUBAL’s commitment to the overall development of sports in the region and sends positive signals to the corporate world about the tournaments which have developed in stature alongside the incredible growth of Dubai.

Ranked as one of the world’s largest single-site primary aluminium smelters, DUBAL has been associated with the Omega Dubai Desert Classic, the flagship golf event of Dubai, since its inception in 1989 — for 19 years as the main sponsor.

“DUBAL is delighted to continue its association with ‘golf in DUBAi’ as we consider corporate investment in the growth and development of Dubai to be both a duty and a privilege,” said Abdulla Kalban, President & Chief Executive Officer. “The partnership reflects DUBAL’s corporate commitment to back community initiatives and the broader goals of the Dubai and UAE governments. We take pride in supporting world-class events that showcase and promote both the city of Dubai and DUBAL across the world. The Omega Dubai Desert Classic is an established landmark event for the city of Dubai and the addition of the Omega Dubai Ladies Masters in 2006 further cemented the city’s reputation as one of the most sought-after golfing destinations in the world. The common objective of DUBAL and ‘golf in DUBAi’ to promote Dubai and our alignment through our similar drive for perfection have led to a perfect partnership.”

‘golf in DUBAi’ was upbeat about the new agreement with DUBAL. “Our association with DUBAL has evolved with time, scaling new heights altogether,” said Mohamed Juma Buamaim, vice-chairman and CEO of ‘golf in DUBAi.’ “We feel privileged to have DUBAL our sponsors. The company’s devotion to the development of sport is certainly a source of confidence for all event organisers. We sincerely value their commitment with a promise to deliver events befitting the image of the DUBAL brand,” he said. “Sponsorship provides a valuable lifeline for any sporting event and it is a matter of pride for all us at golf in DUBAi to see DUBAL continue their support. I am sure we are in for an exciting time ahead.”

World number one Tiger Woods and Northern Ireland golfing sensation Rory McIlroy will headline a strong field when the Omega Dubai Desert Classic celebrates its 25th anniversary at Emirates Golf Club from January 27 to February 2, 2014. The two will join an illustrious list of past champions to ensure an exciting atmosphere, befitting the silver jubilee celebrations of an event that has not only contributed to the rapid growth of golf in the region, but also fuelled to real estate boom as the shimmering skyline forming the backdrop of Emirates Golf Club suggests.

Later this month, a galaxy of superstars from both sides of the Atlantic, led by world number three Stacy Lewis, will descend on Dubai to showcase their talent during the Omega Dubai Ladies Masters, serving a reminder that sport has always been a distinguishing feature of the phenomenal growth story of Dubai.

golf in DUBAi’ is backed by Omega as the title sponsor and DUBAL as the sponsor. The co-sponsors are: CNN, Drydocks World & Maritime World, Emirates NBD, Gulf News, Mercedes-Benz and wasl while Dubai Duty Free, Carpetland and Motivate are the Patrons in golf in DUBAi’s drive to showcase the emirate’s vibrant golfing scene to a worldwide audience.